According to the third party research and a recent Nielsen report, Facebook had 128 million unique visitors and they spent six hours per month on the site, meanwhile Google plus had 29 million visitors and they spent an average of 7 minutes on the site. So effectively Google Plus has less than a third of users when compared to Facebook!
So if Google Plus is such a so called ‘deserted destination’ should you as a marketer ignore or abandon it? We think not. There are a couple of reasons for our assessment.
Firstly we feel that comparing any social network may not be a fair criterion. If you were to do a neutral survey changes are you’ll figure out an interesting statistic. You’ll realize that Google Plus roughly has same number of visitors as compared to Pinterest or Instagram. In a recent survey it was found that some of the world’s top brands have collected 90% as many fans on G+ as they have on twitter.
Secondly in terms of brand engagement Google Plus works better than you would have imagined. In a recent Forrester survey it was found that for the sampled companies their Google Plus posts generated nearly as much engagement per follower as their Facebook posts — and almost twice as much engagement per follower as their Twitter posts.
Thirdly and perhaps most importantly Google Plus has the ability to affect your SEO efforts by major percentage points. Ask The Economist which now has more fans on Google Plus than on Facebook. Their senior director of audience development when quipped remarked
“There is potential there to help us get in front of new audiences,” she said. “But it also helps with our S.E.O. strategy because our posts on Google Plus actually show up in our search engine results.”
Thus Google Plus means serious business in terms of brand engagement, social media marketing and SEO. It’s time to use Google plus more effectively and efficiently!
Feel free to leave your thoughts with us via comments below.