Social media marketing has quickly emerged as the most significant trends in marketing and sales. Every firm has a space on social networking and social media websites and has been leveraging these positions to help drive sales. In this post, we will look into some of the major social networking and social media websites and how they can be used to find, qualify, and convert potential sales leads.
Facebook is a great way to put a “face” and profile on the company. Creating a Facebook page givers potential customers easy access to your latest news and gives them a unique glimpse into your company culture.
Many top firms have said that one of the most important aspects analyzed when choosing a vendor is the culture of the company. Facebook provides you with a useful tool through which you can control the image you portray for yourself. Pictures and videos from company events should be added to the Facebook page to make the company more personal and allow followers to better relate to the people who make your firm what it is.
We have also talked a lot about the importance of blogging as it relates to driving sales. Facebook is the perfect outlet for you to drive traffic and readers to your blog. EVERY post on your company blog should be linked to in a Facebook status update. This will be a great way to drive targeted traffic.
However, for any firm to be successful on Facebook, followers are necessity. The easy way to build a solid followership is to leverage personal networks. Get every employee to become a fan and invite them to invite their personal contacts to become fans as well. Once you have built a base of a few hundered fans, the key becomes producing quality content to attract new followers and increase engagement. Facebook’s recent changes which allow users to simply “Like” pages instead of “Becoming Fans” should help across the board in attracting new followers.
Twitter has undoubtedly become the most talked about web start up for the past year with millions of users, hundreds of millions of tweets, and one great opportunity for driving sales. Twitter is revolved solely around status updates and presents a source of great traffic for your company blog. I recommend linking your Facebook with your Twitter to drive traffic between your profiles on the two networking sites and reduce time spent making updates.
Twitter can be a great tool to drive traffic to your blog (like Facebook) provided you mix in some interesting outside content aside from just links to recent blog posts. Followers are again of utmost importance and starting with your personal network and then focusing on creating quality content is a proven technique to build your follower base.
Contests also work well on Twitter and running contests to encourage “ReTweets” of posts from your blog can lead to massive traffic flows and serve as an affordable technique for viral marketing. (Introduction to ReTweeting)
YouTube may be over five years old now, but it can still serve as a great platform for showcasing what you know about the industry and what you can do for clients. Chances are, your firm can create a LOT of great video content and having it all in one central place will be helpful to users who want to learn more about the company. The best way to use YouTube to promote the brand is to embed your videos into the other sources of social media marketing it utilizes: videos in blog posts, videos on its Facebook page, links to videos from Facebook/Twitter updates. Types of video content which would be good for most companies would include informational white paper videos, videos from events which serve to showcase company culture, interviews with employees/executives and other industry professionals, case studies into what you have done for previous clients, and videos on other related topics.
Last but not least we have directories. When I talk about directories I am not referring to the link directories used for SEO during the 1990s and early 2000s such as DMOZ. Instead, I am talking about the massive databases of company information which have been formed over the past few years.
Wikipedia is one example. Creating a presence on Wikipedia can be a good way to attract some attention to yourself and what you do. More importantly, you need to find directories which relate to the industry you are involved with. For example, here at Aayuja, we focus on providing sales advice to clients in the tech sector. We strongly urge all of our clients to create profiles for their company and senior executives at CrunchBase, one of the largest directories for firms and people related to Silicon Valley. This again facilitates the information gathering process for your potential customers and allows you to have a certain amount of control over what information is available.