Most buzzwords have a utility component to them, whether it’s to explain something old in a convenient manner or to convey something new. However like fashion, jargons and buzzwords also have their seasonality and get faded out. Following are a few such social media buzzwords we feel have been over utilized in 2013 and hence need to die out in 2014. We actively encourage you to avoid using them and have resolved ourselves to avoid them too.
- Blog posts which highlight ‘Lessons Learned From’ – well everything isn’t a lesson especially some types of unfortunate incidents. We need to stop exploiting tragedy for profit. Within hours of a brand having an online accident a plethora of blogs would crop up offering half baked advice based posts without offering any deep or insightful lessons. Marketers need to stop jumping on this bandwagon just for the sake of driving more traffic to their blogs
- It is dead! – in the year gone by how many times have you encountered lines like: SEO is dead. Advertising is dead. Email is dead. And so on. Yet we are in the new year and if you look around you’ll probably realize most of them aren’t as dead as they were made out to be. SEO is still here; advertising continues to profit; PR is still a core part of any brand’s strategy; and email continues to lead the way as the preferred communication channel for business
- What’s you strategy? Go viral obviously! – it’s no surprise that all brands and businesses online crave viral hits. The problem is that this allure of going viral more often than not would lead you into taking suboptimal marketing decisions. Don’t forget viral campaigns tend to be one-offs with limited shelf life, and are almost always unplanned in terms of expected reach!
- Social business – one of the most over used and over hyped buzzwords of 2013. Agencies and consultants offer multiple definition of what it means to be a social business with “collaborative economy” a favorite word in such descriptions. The result of all this chaff is however a dilution of the true meaning of social business – one that is created and designed to address a societal problem, and is a non-dividend company where profits are reinvested in the business or used to start another one with the aim of increasing social impact
- Storytelling by brands – almost all of us love a good story. Brands seem to have realized this and have increasingly started to promote their history and goals in a similar manner. What most fail to realize is that a good story needs an emotional connect to truly impact. Many brands miss this point and in the end manage to drive away audiences by weak attempts at forging a connect
We are sure you must have come across more such abused buzzwords we should retire in 2014. Feel free to share them with us via comments below.