Just having a great product/ service doesn’t always work especially if you tend to suffer from marketing myopia or bad positioning. In a fast evolving technology market where it’s easier then ever to replicate products and services swiftly, a well crafted marketing strategy can help your brand stand out.
Our marketing consulting services are designed help you:
Market Analysis – Our team spends time studying your product, the market you serve in terms of segments and people. We try and understand the status of this market and of the product category your product or service operates in. Effort is made to gain insights into typical buying scenarios for your offerings and also to analyze your competition. From your brand positioning to distribution and sales channels, we take a holistic view towards your business and try to pinpoint key business drivers for you.
Marketing Audit – The AAyuja team performs a complete audit of your current marketing efforts including your website and other modes of communication like social media handles. The website audit is comprehensive and covers factors like ease of navigation to emphasis on permission marketing to user flow maps. Calls to action, individual page content and landing pages all are analyzed utilizing data from your analytics platform. The ultimate aim is to provide you concrete recommendations for the website to enrich the experience of visitors and help you generate more leads. We also lay emphasis on your social media and blog based marketing efforts.
Marketing Strategy – Basis our findings we formulate a new inbound/ content marketing funnel for your needs. The three pillars we build this on are Search Engine Optimization (SEO), Social Media Marketing (SMM) and blogging. We may also suggest you to utilize email marketing or PPC campaigns based on the scenario and key objectives to be met.
Measuring performance and analytics – We believe all your marketing efforts must be within the framework of highly quantified result areas and for every penny you spend on marketing you should be able to identify the resultant ROI. As the final step in our consulting process we help you setup performance metrics and measurement process to enable you get full clarity on the effectiveness of your marketing efforts.
To experience our marketing consulting services in action
AAyuja Trial Program
US: +1.980.2.AAYUJA (+1.980.222.9852)