LinkedIn has changed the way business people connect. This makes it a valuable resource for B2B companies. It helps sales rep identify and connect with prospects and pitch them their products and services. We have often seen sales reps use LinkedIn like a database. We admit it can be used to fish for leads but always remember the age old saying in sales – people do business with people they like and respect. Thus the real goal of a sales rep should be to build such relationships.
The presentation below highlights three tips that can help you achieve the same. We have tried to use one of our favorite shows House of Cards as the inspiration for these simple tips