The world cup is upon us. The four year long wait of football fans and fanatics to view some of the world’s best players battle it out for glory is over! Statistically 32 teams will play 64 matches across 14 cites to determine the winner.
The enormous popularity of the event brings with it the other aspect of it – marketing! Yes globally marketers view the world cup as a brilliant opportunity to advertise and kick in their brand into public conscience. So much so during the last world cup, Twitter almost crashed down due to excess traffic. (Details here)
FIFA expects the world cup 2014 to be the most watched TV event ever. To put things into perspective the 2010 world cup attracted an audience of 3.2 billion. With this backdrop our team has selected our five favorite world cup TV commercials currently on air.
Number – 1
This epic advertisement from Nike has Ronaldo as its main protagonist. It has a central theme of ‘Risk Everything’ and has a team of superstars fighting against perfect football clones
Number – 2
This advertisement from Adidas starts a couple of retired football greats and takes place in a house belonging to David Beckham!
Number – 3
This advertisement from South American Bank is especially brilliant and emotional. It shows 33 Chilean miners who were trapped for 69 days in 2010, cheering their team on!
Number – 4
Neymar is the star of this advertisement by Dre
Number – 5
McDonald’s seems like an unlikely brand to leverage the world cup but it has and in freestyle if we must add