By Neil Smith
A sales funnel can be broken down broadly into three parts:
- Top funnel – lead generation and identification of buying intent
- Mid funnel – lead qualification, scoring and nurturing
- Bottom funnel – opportunity management and closing
Technology can aid you in all three parts of the funnel. Some recommended software tools that could help refine your sales process are mentioned below.
SalesLoft – this software can be utilized to search social profiles online and help you extract prospects. It’s backed by Google’s search engine and adding prospect to a list is a single click away. In a nutshell its software that helps automate list building by leveraging the power of social media and then helps you sync this retrieved information with your CRM system
LinkedIn Sales Navigator – it first helps you find high quality leads matching various criterions. You also get recommendations on how to best reach the identified leads. Lastly with your team’s usage reporting you get insights on your team’s activity on LinkedIn. As part of this tool you also a certain count of InMails and an unlocked profile in terms of views and level of connections you can see for other people
ToutApp – it’s a sales communication platform that provides real time tracking and analytics for your business emails and works with Gmail, Outlook and other popular email solutions
Velocify –a collection of sales automation solutions which include Velocify LeadManager and Velocify Dial-IQ. LeadManager helps you capture, distribute track and nurture leads. Dial-IQ helps you with phone based lead routing, outbound dialing with call insights and reporting.
VisualizeROI – it helps sales executives and marketing professionals communicate value propositions to prospects and customers
HootSuite – one of our team’s favorite tools in the list. Hootsuite is a social media management tool for brands. With a simple user interface that takes the form of a dashboard, and supports social network integrations for most popular sites you be up to speed with social media channels in no time
Qvidian – it’s a proposal automation solution that helps you save time while writing business proposals by streamlining the creation of personalized sales documents
Apttus – provides a range of Software as a Service (SaaS) applications, allowing you to rapidly and simply deploy enterprise class applications. Their Quote-to-Cash solutions are built on the Salesforce1 platform and provide an integrated view of all customers, quotes and contracts – helping you drive revenue growth, reduce errors and delays, and improve customer loyalty