Why Sales and Marketing (never) gets along

November 18th, 2015 | by admin
People still tend to get confused between sales and marketing as both departments have similar objectives. It is also true that both the departments will be handicapped if they are meant to work a

What Minions Taught Us About Sales

July 29th, 2015 | by admin
The despicable creatures who made us go aww in wonder and shake a leg on the banana beat dance, also gave us a lot of take away apart from their life size spectacles and blue dungarees. To be precise

Turning emails to lead generation tools

May 18th, 2015 | by admin
Using emails to generate leads is a cost effective way to meet your business targets, provided it is done RIGHT! Email providers, as well as email users, are increasingly getting apprehensive of spam

No Research. No Sales.

May 8th, 2015 | by admin
Here is a loop: You sell your product / service to your customers. Customers form a market for you to tap in. And the market will tell you what needs to improve in your product / service. Break the l

How to deal with rejection

May 4th, 2015 | by admin
Rejection in sales is all so common, it has almost reached the level of acceptance. Of course, not everyone is looking for the product / service you are offering. But a careful analysis of the rejecti

Sales come first. Brand comes later.

April 24th, 2015 | by admin
First of all, the obvious disclaimer: this statement is applicable to start-ups and companies which are less than 5 years old. Beyond 5 years, you need a healthy dose of both. So now that we know wh

I’am I congruent with my work and life?

January 9th, 2015 | by admin
Off late I kept wondering why these getaway hotels, resorts, spas & adventure trip planners catching so much heed and minting moolah?! why would anybody spend dollars on going to the outskirt

Tips to Use Slide Share More Effectively

November 25th, 2014 | by admin
[caption id="attachment_6629" align="aligncenter" width="550"] Tips for effective usage of slideshare[/caption] All checks incomplete without having a substantiated presence on slideshare. Needless

Top 5 Sales Tools

November 13th, 2014 | by admin
By Neil Smith Substantiating and optimizing are the inseparable twins to sales process and development. Proficiency of a sales person and planner is preferably gauged on tangibility of results and

B2B Marketing and Pinterest

September 17th, 2014 | by admin
Social media is the new and the most lucrative platform for promotion of content, information, ideas, networks and exchange of mutual interests between individuals, organizations, communities and grou