Why You Need Lead Scoring

September 16th, 2014 | by admin
By Neil Smith As the name suggests lead scoring is simply ranking the leads or prospects against a preset-valued scale, which quantifies the priority of each and every lead being scored up. Here pri

Measuring Social Media ROI

September 10th, 2014 | by admin
A commonly asked question by marketers these days is how to effectively measure the efficiency of the efforts going into social media. According to Social Media Examiner’s report (Accessible here),

Selecting a Sales Outsourcing Vendor

September 9th, 2014 | by admin
By Neil Smith What is Outsourcing? Outsourcing is the process of externalizing a portion or portions of operations from the work domain to an outside vendor. In other words, seeking specialized hel

Leveraging LinkedIn as a Marketing Tool

September 3rd, 2014 | by admin
LinkedIn is one of the most successful platforms for professional networking and refined social media targeting. It’s a place where people from all industrial verticals can build relationships with

Elements of Successful Solution Selling

September 2nd, 2014 | by admin
By Neil Smith When we focus on the pain points of the customer rather than simply trying to promote an existing product to him, we are basically trying to push a solution across. Here, we are the

Selecting the Right Images for Your B2B Blog

August 27th, 2014 | by admin
Get ready to panic! What if we told you that all your efforts onto handpicking words and context for a blog or article can go in vain if you land up selecting the wrong picture to describe your write-

Appointment Setting Best Practices and Must Knows

August 26th, 2014 | by admin
By Neil Smith Appointment setting is a critical step in the sales cycle. It’s generally the first impression of the solution or company for which the opportunity is being qualified. This makes it

Significance of Subject Lines in B2B Email Marketing

August 20th, 2014 | by admin
A short description of the email body that is yet to be opened and read is the subject line of the mailer.What attributes makes an individual open a b2b marketing email? The only sneak peek available

What Is a Quality Sales Opportunity?

August 19th, 2014 | by admin
By Neil Smith Opportunity qualification is the standard second stage in the sales cycle and sales funnel.  Post lead generation all our fellow inside sales reps are busy slogging making calls to al

Nine Free Must Use Twitter Tools

August 14th, 2014 | by admin
Love it or hate it but you simply cannot ignore it! Welcome to the world of twitter, our favorite network for mocking people. Consider what happened with Manchester City when they came up with the fol