Pre Call Sales Planning

October 14th, 2014 | by admin
By Neil Smith What all goes through your mind before your pick that phone and just before you are about to punch in those direct line numbers? Well the fact is you should actually go through an ar

Social Media Strategy Crimes Brands Commit

October 8th, 2014 | by admin
I work with a lot of technology brands spread across both consumer and enterprise markets. Some of them have just started up, some are in a rapid growth stage (a couple in a state of rapid decline!)

Open Your Sales Call in Style

October 7th, 2014 | by admin
By Neil Smith They say asking your lady love for marrying you is far easier than asking her out for your first date. The relationship between sales reps and customers (potential clients) is pretty

Must Follow Rules of Social Media

October 1st, 2014 | by admin
With power comes rule and with rules comes assurance of higher responsibilities. Mentioning power in the context of marketing is the liberty to make your opinions and point of views public through s

Role of Sales Training in a B2B Scenario

September 30th, 2014 | by admin
By Neil Smith Sales training is a vital component in improving sales effectiveness and plays a big part in improving both organizational and individual performance. Training Defined A well tho

B2B Marketing and Pinterest

September 17th, 2014 | by admin
Social media is the new and the most lucrative platform for promotion of content, information, ideas, networks and exchange of mutual interests between individuals, organizations, communities and grou

Why You Need Lead Scoring

September 16th, 2014 | by admin
By Neil Smith As the name suggests lead scoring is simply ranking the leads or prospects against a preset-valued scale, which quantifies the priority of each and every lead being scored up. Here pri

Measuring Social Media ROI

September 10th, 2014 | by admin
A commonly asked question by marketers these days is how to effectively measure the efficiency of the efforts going into social media. According to Social Media Examiner’s report (Accessible here),

Selecting a Sales Outsourcing Vendor

September 9th, 2014 | by admin
By Neil Smith What is Outsourcing? Outsourcing is the process of externalizing a portion or portions of operations from the work domain to an outside vendor. In other words, seeking specialized hel

Leveraging LinkedIn as a Marketing Tool

September 3rd, 2014 | by admin
LinkedIn is one of the most successful platforms for professional networking and refined social media targeting. It’s a place where people from all industrial verticals can build relationships with