Eight Must Use Sales Tools

July 22nd, 2014 | by admin
By Neil Smith A sales funnel can be broken down broadly into three parts: Top funnel – lead generation and identification of buying intent Mid funnel – lead qualification, scoring and nu

Social Media Marketing Lessons From FIFA World Cup

July 16th, 2014 | by admin
Consider the following numbers: Over 1 billion people engaged with World Cup content through FIFA’s website, social media accounts and mobile app There were 672 million tweets relating to th

Creating A Cold Calling Script That Works

July 14th, 2014 | by admin
By Neil Smith There are several ways to generate sales leads, yet one of the most effective tactics utilized by most companies is cold calling. A common problem encountered by most business is lac

Importance of Going Viral in a B2B Scenario

July 9th, 2014 | by admin
Last year two major heavy vehicle manufactures took a unique approach towards their advertising. They devised two campaigns which went viral. Let’s start by having a quick look at each of them: Ram

Traditional Sales Model and Enterprise Software Sales

July 8th, 2014 | by admin
By Neil Smith The classical sales models were build in the manufacturing era. Thus they were build to sell items like books, cars and FMCG products. In the heart of the classical sales models lies t

Better Demand Generation [Infographic]

July 2nd, 2014 | by admin
The two halves to any good demand generation program are data and content. But how does one ensure they come together in synergy? This brilliant infographic brought to you by Harte Hanks Data and Cont

Five Tips for Strong Software Sales

July 1st, 2014 | by admin
By Neil Smith Software sales have changed a lot over the past few years. With the advent of SaaS and cloud based paradigms the overall decision making process has been shortened somewhat. And so com

Key Tips for Developing B2B Leads Using Social Media

June 25th, 2014 | by admin
A common problem encountered by mid to small sized b2b brands is the lack of engagement on social media. You make have over 1000 likes to your page but they don’t engage with your posts. Maybe you h

Examining B2B Sales Success Factors

June 24th, 2014 | by admin
By Neil Smith Premise: you might think that b2b customers care most about the product and price but what if all they are really expecting is a great sales experience? Are your sales rep then get

Four Ways Call to Action Buttons Can Improve Your Conversion Rates

June 19th, 2014 | by admin
For most businesses visitors clicking on at-least one call to action (CTA) button is highly imperative. Let us ask you - Is your website call to action grabbing the attention of the targeted audience