B2B Marketing and Pinterest

September 17th, 2014 | by admin
Social media is the new and the most lucrative platform for promotion of content, information, ideas, networks and exchange of mutual interests between individuals, organizations, communities and grou

Why You Need Lead Scoring

September 16th, 2014 | by admin
By Neil Smith As the name suggests lead scoring is simply ranking the leads or prospects against a preset-valued scale, which quantifies the priority of each and every lead being scored up. Here pri

Measuring Social Media ROI

September 10th, 2014 | by admin
A commonly asked question by marketers these days is how to effectively measure the efficiency of the efforts going into social media. According to Social Media Examiner’s report (Accessible here),

Selecting a Sales Outsourcing Vendor

September 9th, 2014 | by admin
By Neil Smith What is Outsourcing? Outsourcing is the process of externalizing a portion or portions of operations from the work domain to an outside vendor. In other words, seeking specialized hel

Leveraging LinkedIn as a Marketing Tool

September 3rd, 2014 | by admin
LinkedIn is one of the most successful platforms for professional networking and refined social media targeting. It’s a place where people from all industrial verticals can build relationships with

Elements of Successful Solution Selling

September 2nd, 2014 | by admin
By Neil Smith When we focus on the pain points of the customer rather than simply trying to promote an existing product to him, we are basically trying to push a solution across. Here, we are the