Building a Marketing Strategy for Exponential Business Growth

April 30th, 2014 | by admin
It’s a major task for any marketer to develop marketing strategy for an organization with a view to drive new business and act as a catalyst for growth of the company. In a fast paced environment, d

Technology for a Successful Sales Enablement Model [Infographic]

April 29th, 2014 | by admin
By Neil Smith This infographic, brought to you in association with TinderBox highlights technology aided tools which help you during various stages of the sales cycle.

B2B Blogging Checklist – Part 1

April 23rd, 2014 | by admin
If you have been a regular B2B blogger chances are by now you would have recognized that when it comes to blogs writing is comparatively the easy part. The real challenge is to draw people towards you

Is Cold Calling More Difficult Than Closing a Deal or Vice Versa?

April 22nd, 2014 | by admin
By Neil Smith Cold calling is not about arriving at a sale but building up a chance of getting the sale. It’s something like grabbing a black cat in a dark room, you never know whether the prospec

Building a Marketing Analytics Strategy

April 16th, 2014 | by admin
We live in an age of big data and superior analytics. This gives you an opportunity as a marketer to understand your audience in a never seen before manner. However like with all challenges involving

B2B Inside Sales Mistakes Companies Make

April 15th, 2014 | by admin
By Neil Smith Many B2B businesses especially small and midsized ones are moving towards an inside sales based model these days. Which is natural considering the improved bandwidth provided by inside

Can Comments Generate Content?

April 9th, 2014 | by admin
A good amount of content on the web lies buried in the comment sections of your posts. If you look carefully you just might be able to turn this valuable raw content into something of use as part of y

Five Habits of Highly Effective Inside Sales Reps

April 8th, 2014 | by admin
By Neil Smith Inside sales is not easy and it takes a lot of drive, belief, skill set and a special type of personality to succeed in it. Companies are often built on the success of their sales team

Stay Motivated and Focused When Cold Calling

April 3rd, 2014 | by admin
Most sales people will rather endure a root canal then cold call.  In fact to quote a popular site  “Cold calling is one of the least liked tasks in sales. It's emotionally demanding because recei

Why you Should be Using Google Plus?

April 2nd, 2014 | by admin
According to the third party research and a recent Nielsen report, Facebook had 128 million unique visitors and they spent six hours per month on the site, meanwhile Google plus had 29 million visitor